A rebranding aimed at modernizing an outdated Enneagram workshop brand across Latin America and Spain.
[03] Process
The core concept rests on the synthesis of the "Éxada" symbol and its deconstruction into a pictogram that embodies the brand's signature. The Máster de Eneagrama is an annual workshop-style event where people learn the subject and disconnect from negative influences.
[04] Outcome
"A modern visual identity and a functional, scalable pictogram implemented for events across LATAM and Spain."
