Ítaca Event CenterArt Director & Brand Designer2023
+45%
Visual Consistency
+60%
Gallery Retention
[01] Problem
Designing a BOHO visual identity and artistic photographic direction to showcase the event center's infrastructure.
[03] Process
The goal required translating the venue's physical atmosphere to the digital environment while keeping the BOHO aesthetic. A typographic system balancing serif and sans-serif fonts established a readable hierarchy. An earthy color palette and standardized photographic filters unify the visual communication, prioritizing the display of architectural spaces.
[04] Outcome
"Visual aesthetic standardized across every channel, with reproducible photographic guidelines established."
