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Los Cerezos
B2B & B2C Brand Identity Unification
+100%
Social Organic Reach
2x
Video Retention
[01] Problem
Unifying B2B/B2C brand identity and restructuring the social media distribution pipeline.
[03] Process
Visual and narrative fragmentation between institutional communications (B2B) and the school community (B2C). No scalable brand system for digital platforms, causing creative-cycle inefficiencies and stagnant organic reach in the Meta ecosystem.
[04] Outcome
"A unified digital brand manual implemented. 100% increase in total organic reach and doubled video view-through rate (VTR)."
[06] Tech Stack
Meta Business SuiteFigmaAdobe CC
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